BOSTON MARATHON VIRTUAL EXPERIENCE RAISES $32 MILLION FOR CHARITY
By David Monti, @d9monti
(c) 2020 Race Results Weekly, all rights reserved - Used with permission.

(22-Oct) -- The event may have been virtual, but the money was real.

The 2020 Boston Marathon Virtual Experience, held in September, raised $32.1 million for 242 charity programs, according to a joint statement from race organizer Boston Athletic Association and primary race patron John Hancock Financial.  This year's haul brings the Boston Marathon's life-to-date fundraising total to $400 million since the program's inception in 1989.

"In a year when runners and supporters have faced countless challenges, all have remained determined to finish strong and make a difference within the community," said Boston Athletic Association CEO Tom Grilk through the statement.  "We are immensely proud of each and every participant whose fundraising contributions will serve a meaningful purpose supporting 242 non-profit and charity organizations. To achieve the $400 million milestone in total funds raised adds even more meaning to this year's event, where Boston Marathoners brought the spirit of Boston to the world."

The 2020 Boston Marathon, traditionally held on the third Monday in April, was first postponed from April 20 to September 14 due to the pandemic, but was later cancelled when both city and race officials determined that it would be impossible to hold the race safely.  Organizers switched to a virtual format, and over 16,000 runners from 83 countries and all 50 states ran their own 42.195-kilometer races between September 5 and 14.  Many incorporated charity fundraising into their personal marathons.

"The Boston Marathon is a tradition in this city; it is the oldest, the toughest and the most iconic," remarked Marianne Harrison, President and CEO of John Hancock through the statement.  "We're proud to be part of the race's history and community impact as part of our 35-year partnership.  Although this year's race was different, runners came together to cross their own finish lines and collectively lift up each other and the non-profits they represent."

Marathon running is a critical part of charity fundraising, globally, and the staging of virtual running events has helped keep charitable contributions going during the pandemic.  For perspective, the 2019 Virgin Money London Marathon raised £66.4 million ($87.0 million), a single-day world record for charity fundraising. The 2019 TCS New York City Marathon raised $45 million, and the 2019 Boston Marathon raised $38.7 million.


IMAGE: The official 2020 Boston Marathon Virtual Experience race bib (image courtesy of the Boston Athletic Association)